- brand concept
- concept m de marque
English-French business dictionary. 2013.
English-French business dictionary. 2013.
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
brand — [n1] type, kind cast, character, class, description, grade, make, quality, sort, species, variety; concept 378 brand [n2] distinctive label, mark brand name, emblem, hallmark, heraldry, imprint, logo, logotype, marker, sign, stamp, symbol,… … New thesaurus
Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… … Wikipedia
Brand awareness — is a marketing concept that refers to a consumer knowing of a brand s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.Measurement driven conceptualizationBrand awareness can be measured by… … Wikipedia
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Brand community — A brand community is a community formed on the basis of attachment to a product or marque. Recent developments in marketing and in research in consumer behavior result in stressing the connection between brand, individual identity and culture.… … Wikipedia
Concept testing — Marketing Key concepts Product marketing · Pricing … Wikipedia
Concept d’Ivoirité — Das Concept d Ivoirité (französisch für Konzept der Ivorität, oder auch Ivorität und Ivorertum von frz. Ivorité) ist ein nationalistischer und rassistischer Begriff in der Elfenbeinküste. Es definiert wer, nach der Meinung der Anhänger… … Deutsch Wikipedia
Self brand — Formation of self brand connections=Definition of self brandWithin the long history of consumer research, there has been a constant interest to the study how consumers choose which brand to buy and why they are repeated purchasing certain kinds… … Wikipedia
Matchbox (brand) — For other uses, see Matchbox (disambiguation). Matchbox Type Die cast toy Owner Mattel, Inc Country Origin Lesney, England Current U.S … Wikipedia
Civil Brand — DVD cover Directed by Neema Barnette Produced by Neema Barnette … Wikipedia